Dashlane
—
2024/25
Improving granular access with clarity
A new set of Permissions that allows sharing credentials and sensitive information with clarity, addressing real business needs while meeting users' expectations.
Secure credential sharing was a top reason why organizations chose Dashlane, but most customers were frustrated with existing “Full Rights” and “Limited Rights” permissions, which were all-or-nothing by design. This limitation affected both user satisfaction and sales, as missing granular control lost key enterprise deals. There were significant business consequences attributed to gaps in sharing permissions. Expanding permission control was needed to address these gaps and help users better understand what they could and could not do with shared credentials.
Contribuitions
Lead Product Design
Research
Strategy
Ease of use
Business fit
Granularity
Insights from early survey ran post launch.
Main problems to solve. Insights from ProductBoard analysis
Prioritization of Solutions from 3 main workshops with:
Sales, Design, and Sharing & Vault team
Hypotheses
By expanding our Permission offering, we believe that our users will have a system that better matches their expectations and their needs, not only from a productivity perspective, but also, they will better understand, with a given Permission, what they can or cannot do inside Dashlane.
Map of Permissions and capabilities to indentify the gaps
Multiple iteration exploring different components
This resulted in a cohesive, end‑to‑end sharing experience where each permission level clearly communicates what people can see, do, and control with shared credentials, reducing ambiguity and giving admins confidence that access now matches their expectations.
Dashlane
—
2023
A secure way to organize and share items
An experience that allows businesses and individuals to organize and share their items securely.
Dashlane is a credential manager used by teams to securely store and share logins at scale, but the existing model only supported sharing individual items, making organization and collaboration painful for larger, more complex organizations. Admins told us they were buying Dashlane primarily for sharing, yet the lack of a scalable, flexible way to organize and share credentials was blocking enterprise adoption and was a recurring reason in lost deals. Collections (our “folder sharing” evolution) was conceived as the first building block to move Dashlane upmarket, rethinking how teams organize, share, and manage access to many credentials at once.
Contibuitions
Lead Product Design
Research
Strategy
New ARR
Engagement
Teams using Collections
Tags, Folders or something else?
From a technical architecture standpoint, it didn't make sense to have folders because we wanted the items to be part of multiple containers without having multiple instances. And tags would be hard to follow from a container standpoint.
So we followed the Playlist model, where a given song can be part of multiple playlists, and we translated that to our model, where a given credential could be part of multiple containers, maintaining its source of truth, where we could fit our existing sharing architecture: We came up with Collections.
To increase our confidence, we ran an Unmoderated test with some initial prototypes where we had basic CRUD flows to help us prioritize which ones to build first, and a score test in the end to have a better indication of the naming.
The test showed that the Collections model is easy to understand and largely works as intended, even when the prototype was buggy. The main opportunities were to make row-level actions more visible, and better clarify what happens when deleting a Collection. “Collections” was also the strongest, most natural name compared with Tags, Folders, or Groups.
Adding a Collection in the detail page
Creating and adding a Collection in the main navigation
Sharing a Collection
Talsam
—
2018
Jewelry that makes a loved one feel safe and connected
Talsam is a luxury smart jewelry that acts as a personal communications device for two loved ones.
Talsam is a piece of connected jewelry that creates a private communication channel between two people, combining wearable hardware with a dedicated messaging app to support long‑distance relationships and personal safety. The charm lights up and vibrates when a loved one sends a message, and also includes an SOS feature that can share the wearer’s location with trusted contacts in emergencies, all wrapped in a design that looks and feels like premium jewelry rather than a gadget.
Goal reached
Successfully raised
Backers
My role was to make the connection between a companion app that interacts seamlessly with the jewelry, turning light, vibration, and messaging into a simple, emotional experience.
The initial setup was to design and build an app that would serve as a teaser for a Kickstarter campaign, to fund the first production run, and inform future product development. This meant defining just enough of the experience to feel magical and complete, without over-investing in features that might change later.
From a strategy perspective, the focus was on creating a concept that felt distinct in the wearable space, aligned with a high-end, luxury brand, and still realistic to implement with a small team and tight timelines. The app had to showcase the core value of Talsam—meaningful connection at a distance—while reinforcing the premium look and feel of the physical jewelry.
Personal
Love
Safety
The good old whiteboard is always a good way to kick things off. I started by sorting some content that should be mandatory and also think about the user-flow.
On-Boarding
When the user opens the app is welcomed by the stars animation presenting the brand.
The On-Boarding is explained in 5 different animations.
Pairing
We use the button in the Talsam to connected it to the app via Bluetooth.
Content
There are four kinds of content to share between users.
Audio
Three UK
—
2016
Initial building blocks of a Design system
A small part in a bigger project to showcase impact.
Three UK is one of the biggest Mobile telecommunication distributors in the UK. Back in 2016 they were starting to invest in their Design System, and they invited my in to join their initial team and explore some building blocks, to get the team started and help multiple stakeholders get the conversation started.
Product Design
Consultant
The ultimate solution for Three was to build a Design System from scratch, but my role here as a consultant was just to show and give a little glimpse of how something simple would help them so much. So I focused on three main things:
Spacing
Typography
Iconography
Spacing
For spacing I built a system in order to maintain a certain vertical rhythm on the pages, I ended up with a grid of 8px.
Tested out a few spacing sizes on a multi-screen and came up with a pretty good number of them.
And did the same for the margins.
Typography
The brand was very simple and minimal so on the typography, there’s only one typeface being used, it was just a matter of finding the right balance to make it work in the spacing and the vertical rhythm.
Iconography
Iconography is always something I’m very excited about, and I like when companies try to get the icon as close to the brand as possible.
Since Three is all about simplicity and white space, my idea was to follow the logo as much as possible and make the icons stand out on the page, contrasting them with the typography and the straight lines.
Application
Here’s a webpage example where I put it all together.
Mobile
Tablet
Desktop
Big Desktop
NOS
—
2015
Expanding a vision to a multi-device experience
Picking up a ready made mobile and tv versions and make it work for the rest of the platforms.
NOS is one of the main communication providers in Portugal. Their service offers pretty much anything: from cable phone, internet at home to mobile network.
NOS was about to launch NOS UMA, a project that involved the redesign of all their platforms.
W12 Studios was the agency responsible to design the Set-top box and the iOS interfaces. WayNext reached me to expand the same experience across the Web and the iPad worlds.
You can download the app for iOS iPhone /iPad and Android or go to nostv.pt
Product Design
Consultant
The main challenge was to make sure the experience didn't get lost and that it would translate well in terms of experience without losing its personally and main concept.
dubizzle
—
2015
Designing a system from the ground up
Understanding the What, Who and Why this brand exists and how does that translates in a live product.
dubizzle is the number one classifieds website in the Middle East, and it’s the easiest online platform to place free ads, allowing you to find whatever you need, sell & buy within your city.
I was hired in January 2014 and with a new year also comes new projects. dubizzle uno involved taking a step back to understand the company from inside out, to find answers to What, Who and Why this brand exists.
UNO comes from the word unify, which was the main goal in this project, bringing consistency across the whole company.
Product Design
Process
User-flows
Journey maps
We made sure the wireframes follow existing blocks and respected the multiple breakpoints.
Apart from the several external user tests, we invited a few of our colleagues/new recruits to help us test our prototypes.
After the test, we gave them this badass certificate.
One of the things that I was excited to be in charge with was the iconography, and since we had a new logo I tried to put the brand as much as I could in every icon, here’s the process I took to achieve that.
Here are the final product and some examples of how the same process could be applied.
The outcome
This redesign of dubizzle brought together the look & feel of the different regional websites in the Emerging Markets to be consistent with the rebranding and the design guidelines that were created via the UNO project.
We also had some fun creating the error pages.
All the design elements consolidated in to one UI kit.
Thanks to this fantastic team that made this project possible and for having so much fun doing it.
